Renowned online casino solutions provider Greentube has recently announced that it has signed a deal with Svenska Spel’s online gambling business. Svenska is Sweden’s state-owned gambling operator and Greentube is one of NOVOMATIC Interactive’s divisions. Both companies will be utilizing the OGS platform to integrate Greentube’s casino content with the operator’s online gaming platform.
Thanks to the new partnership, Greentube’s massively popular gaming content will be live on the Svenska Spel Sport & Casino. In addition to the very large number of online slot machine titles that will not be available on the Swedish operator’s online gambling platform, it is also set to feature a decent number of classic land-based games that have been adapted for the online gaming sector.
Competing in the Swedish Market
Before 2019 rolled around, Svenska Spel was the sole operator in the Swedish gambling industry. However, the Swedish market was reorganized at the beginning of the year and this saw a number of operators gain entry into the very lucrative market.
While this was certainly great news for the gamers, it meant that Svenska Spel had to get used to competition from a number of international operators. With that much competition, the state-owned operator has had to pursue moves that are meant to make it just as appealing or better than the competition. This is where the deal it has inked with Greentube comes in.
With Greentube’s help, Svenska Spel will be able to significantly enhance its offering. Svenska Spel Sport & Casino VP Product Casino Jonas Nygren pointed out that the operator is counting on Greentube’s massive selection of casino titles to drive more customer traffic.
“Our customer base has been extremely engaged with their catalog of games and we look forward to a longstanding partnership moving forward,” the CEO said.
The Swedish market is still coming to the recent changes in the gambling sector and therefore Svenska Spel might still be able to re-establish itself as a leading player in that space.
Greentube’s Expansion Plans
Besides Sweden, Greentube has also been keen on extending its footprint in a number of different markets across the globe. Most recently, the gaming solutions provided launched a number of its titles in Croatia with PSK.hr, an online casino that is owned by Hattrick.
Greentube has also had its sights set on Switzerland, another country whose gambling market was recently reorganized. The Swiss online gambling industry is just a few months old at this time which means there is a great opportunity that Greentube can take advantage of.