Renowned gaming solutions developer Pragmatic Play has been pursuing global expansion for quite some time now. The company is already considered to be one of the biggest brands in the world of online gambling and its expansion plans will only work towards solidifying its position. The most recent move that the company has made in that regard is a lucrative partnership with BetPlay, a leading Colombian online gambling operator.
As per the terms of the agreement between the two companies, BetPlay will now be able to bring Pragmatic Play’s world-class slot titles to the Colombian gambling market. This will not only draw more traffic to BetPlay but it will also serve to further grow the commercial and brand success for Pragmatic Play both in Colombia and the continent as a whole.
Among the amazing slot titles that BetPlay customers will not be able to enjoy playing are popular releases like Juicy Fruits, The Hand of Midas, Sweet Bonanza, and Wolf Golf among others. If the reception of these games in other markets is anything to go by, slots enthusiasts in Colombia certainly have a lot to look forward to
More Aspects of the Deal
Besides bringing its amazing catalog of top-notch online slots to BetPlay, Pragmatic Play will also be providing the operator with some neat value-adding services. To begin with, BetPlay will now be able to utilize Pragmatic Play’s Enhance promotional tools. These will come in hand in bringing even more people to the already amazing platform.
In addition to the Enhance promotional tools, BetPlay can also integrate the Drops & Wins network promotion that is meant to bring more entertainment to players. All these features will be working together to ensure that every player gets the best possible experience right from day 1.
“Going live with our complete Slots collection with BetPlay is a huge step for our positioning in the continent, and we expect nothing but the best from this collaboration. BetPlay is one of the market leaders in Colombia and they truly stand out as an operator, so we’re looking forward to seeing how our titles are received,” Yossi Barzely, Chief Business Development Officer at Pragmatic Play, commented.
Capturing market share is quite a big deal for Pragmatic Play but this would not be possible without the mechanisms that the company has put in place to foster growth. Most notably, the adaptability of Pragmatic Play’s products has been at the forefront of its success in international markets.