Renowned US-based gaming operator, Penn Interactive Ventures (PIV), has recently announced that it has inked a long-term deal with Lightning Box, an Australian-based slots developer. The partnership deal which was struck through Penn National Gaming (PNG), Penn Interactive Ventures’ digital subsidiary, will see to the launch of a number of new titles on PNG online casinos and this will begin as early as this year.
During the initial stages of the rollout of the new titles, they will be limited to social casino platforms. However, the ultimate goal for both companies is to penetrate the real-money space which they will gradually migrate to. Penn Interactive Ventures has been quite busy in the past couple of years – this particular deal represents a small but relevant piece of a larger expansion that has involved partnerships and major deals with a number of land-based and digital operators.
Lightning Box has also been extending its reach to the American space with Penn being among its growing list of partners. The company has already accrued a ton of experience in both the free-to-play and paid platforms and this makes it a perfect partner for Penn.
“Lightning Box’s gaming content is proven across real-money and social gaming platforms. And with its already established U.S. credentials, we look forward to working together for the foreseeable future,” said Penn Interactive Ventures’ Managing Director, Chris Sheffield.
As far as what the deal has in store for customers goes, a decent number of Lightning Box’s titles will be availed on Penn National Gaming online library sometime this year. The first and one of the most popular Lightning Box games titled Chilli Gold will be going live on Penn’s online casino library in the third quarter of 2018. Chilli Gold will then be followed by Respin Rhinos, Dolphin Gold, Silver Lion and many other titles from the slots developer’s 50-title library.
All the titles mentioned above will launch on three of Penn Interactive Venture’s social casino platforms namely: Viva Slots, Big Bonus Slots, and Hollywood Casino. As mentioned earlier, all these will be free-to-play products.